TiER1 Performance: Avēsis Cultural Narrative Video
spring 2023 // motion graphics
In a small group, the issues with the current Findlay Market shopping app were identified. It was decided that the app was cluttered and made online and in-person shopping more difficult, rather than easier.
The Objective
Create a fully-animated video explaining Avēsis’s corporate culture using their mission statement. Contributing to many of the storyboards and over a minute of the video itself, this was a true effort in collaboration to ensure a match in graphic and animation styling.
Created in collaboration with Madeline May and TiER1 Creatives.
While I’m currently unable to share much of my work with TiER1, I would be happy to schedule a virtual or in-person meeting to discuss my involvement with them.
Storyboards
The storyboards were centered around the use of kinetic text and where that would overlap with the Avēsis Cultural Narrative and their brand standards. They include the elaboration of brand elements, such as icon, typeface, and color usage.
