Campisano & Associates, PLLC
personal project // brand creation & Expression
In a small group, the issues with the current Findlay Market shopping app were identified. It was decided that the app was cluttered and made online and in-person shopping more difficult, rather than easier.
Problem Space + Opportunities
the problem
Campisano & Associates, PLLC, a certified public accounting firm based in Louisville, KY, helps small business owners minimize tax liability and grow their personal wealth. Founded earlier this year, the company lacks a strong, well-designed brand identity that reflects its high level of customer service and expertise in public accounting.
The Opportunity
Campisano & Associates has the chance to establish a compelling and cohesive brand identity that reflects its expertise in public accounting and commitment to excellent customer service. By developing a professional and polished visual identity, the firm can enhance its credibility, attract new clients, and differentiate itself in a competitive market.
Campisano & Associates, PLLC, a certified public accounting firm based in Louisville, KY, helps small business owners minimize tax liability and grow their personal wealth. Founded earlier this year, the company lacks a strong, well-designed brand identity that reflects its high level of customer service and expertise in public accounting.
The Opportunity
Campisano & Associates has the chance to establish a compelling and cohesive brand identity that reflects its expertise in public accounting and commitment to excellent customer service. By developing a professional and polished visual identity, the firm can enhance its credibility, attract new clients, and differentiate itself in a competitive market.
Original Identity
Identity Survey + Benchmarking
After researching certified public accounting firms in the Louisville area, eight identities were selected for a case study on design trends within the field. Common features included typography-focused branding, minimal use of imagery beyond monograms, and a predominant use of blue and green hues.
Theme Exploration + Moodboard
The cardinal symbolizes good luck, prosperity, and loyalty—traits that Campisano & Associates strives to embody and communicate. It also represents Louisville, the city where the company is based.
Physical + Digital Iterations
Final Logo + Expression
