Campisano & Associates, PLLC, a certified public accounting firm based in Louisville, KY, helps small business owners minimize tax liability and grow their personal wealth. Founded in early 2024, the company lacks a strong, well-designed brand identity that reflects its high level of customer service and expertise in public accounting.
Campisano & Associates has the chance to establish a compelling and cohesive brand identity that reflects its expertise in public accounting and commitment to excellent customer service. By developing a professional and polished visual identity, the firm can enhance its credibility, attract new clients, and differentiate itself in a competitive market.
Campisano & Associates, PLLC
Brand Manager
Product Design
2024
Campisano & Associates’s original logo was meant to represent a strong and reliable company alongside several subtle homages to both Louisville and Centre College; however, it lacks proper hierarchy within both the typography and imagery and doesn’t feel unified as a logo.
The company’s LinkedIn profile is still in its infancy and lacks both a header image and a legible logo to be used as the profile image. Since there is only a single iteration of the logo, it lacks versatility to be used across different platforms and for different business purposes.
After researching certified public accounting firms in the Louisville area, eight identities were selected for a case study on design trends within the field. Common features included typography-focused branding, minimal use of imagery beyond monograms, and a predominant use of blue and green hues.
The cardinal symbolizes good luck, prosperity, and loyalty—traits that Campisano & Associates strives to embody and communicate. It also represents Louisville, the city where the company is based.
