Off•side Mag Wordmark
fall 2022 // magazine identity
In a small group, the issues with the current Findlay Market shopping app were identified. It was decided that the app was cluttered and made online and in-person shopping more difficult, rather than easier.
Problem Space + Opportunities
the problem
Women in football have faced discriminationunequal treatment for decades. Many leagues, despite existing for decades, still fight for professional status8 cents per dollar in 2019, rising to 25 cents by 2023 in anticipation of the Women’s World Cup. Top Serie A Femminile players earned €20,000–€25,000 in 2021-22, while men’s salaries reached millions.
The Opportunity
This magazine would combine typography and theme development to create a publication to call out the inequality professional female football players face, as well as to highlight the untold stories of women in the world of football.
Women in football have faced discriminationunequal treatment for decades. Many leagues, despite existing for decades, still fight for professional status8 cents per dollar in 2019, rising to 25 cents by 2023 in anticipation of the Women’s World Cup. Top Serie A Femminile players earned €20,000–€25,000 in 2021-22, while men’s salaries reached millions.
The Opportunity
This magazine would combine typography and theme development to create a publication to call out the inequality professional female football players face, as well as to highlight the untold stories of women in the world of football.
Conceptual Direction
Moodboard
Initial Sketches
Using tracing paper, I sketched several iterations that embodied my typographic and design elements and transformed my original typeface based on them.
Wordmark Progression
Final Wordmark
