Offside Mag

Women in football have faced unequal treatment for decades. Many leagues, despite existing for decades, still fight for professional status8 cents per dollar in 2019, rising to 25 cents by 2023 in anticipation of the Women’s World Cup. Top Serie A Femminile players earned €20,000–€25,000 in 2021-22, while men’s salaries reached millions.

‍This magazine would combine typography and theme development to create a publication to call out the inequalityprofessional female football players face, as well as to highlight the untold stories of women in the world of football.

Project Type

Magazine Identity

Year

2022

Conceptual Direction

Moodboard

Initial Sketches

Using tracing paper, I sketched several iterations that embodied my typographic and design elements and transformed my original typeface based on them.

Wordmark Progression

Final Wordmark